![Microsoft partners with Shopify to help retailers expand their reach](https://www.cdn5.niftycent.com/d/k/l/0/B/P/j/microsoft-partners-with-shopify-to-help-retailers-expand-their-reach.webp)
Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.
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![The revised Google search quality guidelines are out; Wednesday’s daily brief](https://www.cdn5.niftycent.com/d/k/o/A/j/4/o/the-revised-google-search-quality-guidelines-are-out-wednesday-s-daily-brief.webp)
Health insurance ad formats for Microsoft Advertising…
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![How to solve the marketing reporting conundrum without being a magician](https://www.cdn5.niftycent.com/d/e/r/5/m/4/K/how-to-solve-the-marketing-reporting-conundrum-without-being-a-magician.webp)
In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams.
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![Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp](https://www.cdn5.niftycent.com/d/k/A/O/6/8/4/business-reopenings-have-flattened-while-new-leisure-and-hospitality-openings-drove-growth-according-to-yelp.webp)
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.
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![10 reasons to attend SMX online Nov. 9-10](https://www.cdn5.niftycent.com/d/k/o/A/j/A/G/10-reasons-to-attend-smx-online-nov-9-10.webp)
At SMX, you’ll learn actionable tactics, expert advice, and trusted best practices that can help propel your campaigns, company, and career to a new level of success.
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![Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing](https://www.cdn5.niftycent.com/d/e/r/5/m/5/2/rejoice-ojiaku-and-hasoptimization-named-2021-winners-of-search-engine-land-award-for-advancing-diversity-and-inclusion-in-search-marketing.webp)
This year the Search Engine Land judging team along with previous winner Areej AbuAli chose an organization and an individual who exemplify the advancement of diversity and inclusion in search marketing.
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![Google search quality guidelines update expand YMYL category, defines lowest quality content and more](https://www.cdn5.niftycent.com/d/1/B/E/W/K/w/google-search-quality-guidelines-update-expand-ymyl-category-defines-lowest-quality-content-and-more.webp)
One year after later, Google has refreshed the search quality raters guidelines.
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![Announcing the Search Engine Land Awards 2021 Winners](https://www.cdn5.niftycent.com/d/1/G/E/A/Z/G/announcing-the-search-engine-land-awards-2021-winners.webp)
The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.
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![Meet your Search Engine Land Awards Search Marketers of the Year](https://www.cdn5.niftycent.com/d/1/0/E/a/l/6/meet-your-search-engine-land-awards-search-marketers-of-the-year.webp)
Not only have these marketers exceeded expectations in every way, but they’ve focused on giving back to their companies, departments, and communities.
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![Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief](https://www.cdn5.niftycent.com/d/e/a/K/b/W/Y/index-when-indexnow-say-bing-and-yandex-tuesday-s-daily-brief.webp)
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
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