Search Engine Land

The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.

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http://feeds.searchengineland.com/~r/searchengineland/~3/T2K2pFQemrk/microsoft-advertisings-new-credit-card-ads-continue-its-streak-of-vertical-specific-products-374714

“I’d like to avoid adding more directives. I’m still not aware of common issues caused by this documented functionality,” said John Mueller.

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http://feeds.searchengineland.com/~r/searchengineland/~3/QLi9p929OaI/should-robots-txt-support-a-feature-for-no-indexation-take-the-survey-374757

Plus, the latest jobs in search marketing

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http://feeds.searchengineland.com/~r/searchengineland/~3/cvcFzb-mO_M/social-media-advertising-is-getting-harder-mondays-daily-brief-374720

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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http://feeds.searchengineland.com/~r/searchengineland/~3/J3_g_2AiLNM/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape-374727

Plus, set your inclusion attributes in Microsoft Advertising

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http://feeds.searchengineland.com/~r/searchengineland/~3/sGPWg_yvlMU/data-data-data-data-rockin-everywhere-fridays-daily-brief-374698

While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising.

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http://feeds.searchengineland.com/~r/searchengineland/~3/y20SnfVQ9bY/facebook-changes-business-ad-options-in-reaction-to-ios-updates-374703

Everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered.

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http://feeds.searchengineland.com/~r/searchengineland/~3/F2bDSY9g-Xw/keep-your-emails-out-of-the-spam-folder-and-in-front-of-your-subscribers-374693

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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http://feeds.searchengineland.com/~r/searchengineland/~3/MPBRcBwSzn4/google-ads-phrase-and-broad-match-keywords-that-are-identical-to-a-query-are-now-preferred-374673

Plus, Facebook is sorry, not sorry, and Roku’s new app for Shopify merchants.

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http://feeds.searchengineland.com/~r/searchengineland/~3/8bAou1xxs0w/google-rolls-out-new-products-for-travel-and-leisure-businesses-thursdays-daily-brief-374662

We are now seeing reporting as early as four hours ago!

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http://feeds.searchengineland.com/~r/searchengineland/~3/AX66HqJ1fGM/google-search-console-performance-reports-are-now-back-to-normal-374669