![Google’s local ads tips for the back-to-school shopping season](https://www.cdn5.niftycent.com/d/1/Y/E/Z/q/Y/google-s-local-ads-tips-for-the-back-to-school-shopping-season.webp)
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
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![Did Google admit it uses click data for search? Not really.; Friday’s daily brief](https://www.cdn5.niftycent.com/d/D/2/6/O/K/4/did-google-admit-it-uses-click-data-for-search-not-really-friday-s-daily-brief.webp)
And, you’re no longer allowed more than one ClaimReview element per page.
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![Display & Video 360 gets new frequency and reach metrics](https://www.cdn5.niftycent.com/d/1/Y/E/Z/9/A/display-video-360-gets-new-frequency-and-reach-metrics.webp)
The real-time view of reach gains may help advertisers better evaluate campaign performance.
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![Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief](https://www.cdn5.niftycent.com/d/k/K/G/j/v/M/twitter-pilots-a-new-product-carousel-that-can-appear-in-profiles-thursday-s-daily-brief.webp)
And, ways to prioritize your mental health as we step away from the pandemic.
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![Google now limits one ClaimReview element per page](https://www.cdn5.niftycent.com/d/k/J/X/A/Z/y/google-now-limits-one-claimreview-element-per-page.webp)
Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed.
Please visit Search Engine Land for the full article.
![Google’s universal search results bid for placement and may be influenced by clicks](https://www.cdn5.niftycent.com/d/D/2/6/O/V/n/google-s-universal-search-results-bid-for-placement-and-may-be-influenced-by-clicks.webp)
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.
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![Twitter’s Shop Module pilot adds a product carousel to profiles](https://www.cdn5.niftycent.com/d/1/d/Y/5/X/9/twitter-s-shop-module-pilot-adds-a-product-carousel-to-profiles.webp)
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
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![The Google link spam update is rolling out; Wednesday’s daily brief](https://www.cdn5.niftycent.com/d/k/6/W/O/J/j/the-google-link-spam-update-is-rolling-out-wednesday-s-daily-brief.webp)
And, the review stars are back in Google Search results.
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![Instagram is disabling interest and activity-based targeting of underage users](https://www.cdn5.niftycent.com/d/e/r/8/4/q/v/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users.webp)
Advertisers’ targeting options for users under 18 will be limited to age, gender and location.
Please visit Search Engine Land for the full article.
![Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy](https://www.cdn5.niftycent.com/d/1/9/q/5/E/o/google-passes-on-2-regulatory-operating-cost-for-ads-served-in-india-and-italy.webp)
Google will start applying the surcharge beginning on October 1.
Please visit Search Engine Land for the full article.