Search Engine Land

Google’s local ads tips for the back-to-school shopping season

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/0E-jgvscw5I/googles-local-ads-tips-for-the-back-to-school-shopping-season-350889

Display & Video 360 gets new frequency and reach metrics

The real-time view of reach gains may help advertisers better evaluate campaign performance.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/_hTxVR_H148/display-video-360-gets-new-frequency-and-reach-metrics-350868

Google now limits one ClaimReview element per page

Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/8bOryRwdo98/google-now-limits-one-claimreview-element-per-page-350862

Google’s universal search results bid for placement and may be influenced by clicks

In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/TEIXjc8jhcE/googles-universal-search-results-bid-for-placement-and-may-be-influenced-by-clicks-350858

Twitter’s Shop Module pilot adds a product carousel to profiles

Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/e0wuBQxf-NY/twitters-shop-module-pilot-adds-a-product-carousel-to-profiles-350828


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