![Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief](https://www.cdn5.niftycent.com/d/D/m/r/G/L/d/hear-me-out-floc-but-as-a-matchmaking-service-tuesday-s-daily-brief.webp)
And, how to maintain organic performance when merging multiple websites.
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![Google’s legacy structured data testing tool now is gone](https://www.cdn5.niftycent.com/d/D/2/6/P/m/y/google-s-legacy-structured-data-testing-tool-now-is-gone.webp)
Google replaced it with navigational page to direct you to the Google rich results tool or Schema.org tool.
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![Google adds author URL property to uniquely identify authors of articles](https://www.cdn5.niftycent.com/d/1/9/q/j/L/6/google-adds-author-url-property-to-uniquely-identify-authors-of-articles.webp)
Google added a new recommended author.url property to the article structured data documentation.
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![Don’t miss SMX Convert — online next week!](https://www.cdn5.niftycent.com/d/1/p/0/a/Y/O/don-t-miss-smx-convert-online-next-week.webp)
Secure your $149 All Access pass now — or bundle with a live two-day workshop for just $289!
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The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey.
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![How to maintain organic performance when merging multiple websites](https://www.cdn5.niftycent.com/d/k/J/X/Z/J/9/how-to-maintain-organic-performance-when-merging-multiple-websites.webp)
Migrations and mergers can be unpredictable. Here’s how to identify and prioritize your most valuable pages for your new site.
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![It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief](https://www.cdn5.niftycent.com/d/D/2/6/P/Z/z/it-s-not-a-bug-it-s-a-feature-the-google-search-term-report-glitch-actually-may-have-been-a-test-monday-s-daily-brief.webp)
Plus, Facebook bans researchers looking into political ads
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![If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief](https://www.cdn5.niftycent.com/d/1/Y/E/R/X/O/if-you-saw-expanded-search-terms-in-google-ads-it-was-a-glitch-friday-s-daily-brief.webp)
Plus, trying to get shadow banned on Insta for science
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![MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief](https://www.cdn5.niftycent.com/d/k/J/X/j/g/d/meb-or-meh-make-every-feature-binary-is-bing-s-new-search-tech-thursday-s-daily-brief.webp)
And, it looks like the Cleveland Guardians forgot one very important detail
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![Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes](https://www.cdn5.niftycent.com/d/D/2/6/V/L/W/yelp-introduces-proof-of-vaccination-required-and-staff-fully-vaccinated-profile-attributes.webp)
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
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