Search Engine Land

There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/w6yrmkSRQ80/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape-351414

Plus, should Google be the content curator AND creator?

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/8mS52K660ZI/awkward-smbs-think-they-know-their-customers-their-customers-disagree-mondays-daily-brief-351379

“This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/I-JizAIqlzE/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks-351361

Plus, blank images in Top stories and new features in the YouTube results page.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/27a0U6UIvw4/it-depends-doesnt-have-to-be-the-answer-if-you-ask-the-right-questions-thursdays-daily-brief-351325

The company has confirmed that it’s a bug and is working to resolve it.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/dBToEGRCVD8/top-stories-images-arent-showing-in-google-search-351321

Plus, PPC targeting tactics for every stage of the funnel

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/TYCJb5DM3S8/the-key-to-more-conversions-is-to-stop-disappointing-your-customers-wednesdays-daily-brief-351294

The final deadline for the 2021 Search Engine Land Awards is September 3, 2021 at 11:59 pm PST.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/0iF0tYISE2o/how-to-craft-a-winning-search-engine-land-awards-entry-past-judges-share-their-advice-351228

The auto-translation option for captions can help creators reach an even wider global audience.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/FZ9OtcAP6uo/youtube-adds-video-chapter-previews-auto-translates-captions-in-new-search-functions-351311

“You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.”

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/q050grB7d2Q/three-steps-to-targeting-tactics-to-power-every-stage-of-the-funnel-351284

And, Google’s tool to report indexing bugs is now available in the U.S.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/6QarBIq1DUk/traffic-and-rankings-dont-mean-a-thing-unless-they-help-you-convert-tuesdays-daily-brief-351275