Search Engine Land

Showcase exceptional work, dazzle clients, earn new business… get your Search Engine Land Award entry in by next Friday for your chance to win!

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http://feeds.searchengineland.com/~r/searchengineland/~3/crDS2jvCwgo/10-powerful-reasons-to-enter-the-search-engine-land-awards-351525

Also Google Shopping bug and Google Ads campaign set up screen.

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http://feeds.searchengineland.com/~r/searchengineland/~3/8-Gyaj78sYQ/title-changes-in-google-search-causing-distress-wednesdays-daily-brief-351491

Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.

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http://feeds.searchengineland.com/~r/searchengineland/~3/sFF5iLel3jY/google-confirms-it-changed-how-it-creates-titles-for-search-result-listings-351506

It took an extra two weeks longer than expected to roll out.

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http://feeds.searchengineland.com/~r/searchengineland/~3/3trCKi_VBa8/google-link-spam-update-done-rolling-out-351483

And, why you should consider non-Google advertising.

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http://feeds.searchengineland.com/~r/searchengineland/~3/Y5l0kKNa7H0/the-shifting-sands-of-serps-tuesdays-daily-brief-351467

Though respondents to MarTech’s Event Participation Index say they are budgeted to attend only a few events in-person in 2022.

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http://feeds.searchengineland.com/~r/searchengineland/~3/mb7mL5Mpwec/delta-variant-has-marketers-less-eager-to-return-to-in-person-events-this-year-351478

If your accounts or campaigns have been affected by this issue, it’s critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.

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http://feeds.searchengineland.com/~r/searchengineland/~3/A3uAzmZzct0/google-shopping-issues-in-the-uk-lead-to-sharp-kpi-declines-351472

Google also updated its How Search Works website.

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http://feeds.searchengineland.com/~r/searchengineland/~3/chr-9TsEoso/google-made-4500-changes-to-search-in-2020-351445

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. 

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http://feeds.searchengineland.com/~r/searchengineland/~3/TKfaHEqT6SQ/messy-seo-part-1-navigating-a-site-consolidation-migration-351439

If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better.

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http://feeds.searchengineland.com/~r/searchengineland/~3/1_6N6nqVK_Y/the-case-for-advertising-on-search-engines-other-than-google-351365