Search Engine Land

Google says title changes don’t impact rankings

“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/ob2Af-dyyEs/google-says-title-changes-dont-impact-rankings-374096

Four tools to check for title changes in the SERPs

These tools let you see whether Google changed your title, the date it changed and what it was changed to.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/n6KISQCX928/four-tools-to-check-for-title-changes-in-the-serps-374086

How Google and Yelp handle fake reviews and policy violations

A side-by-side analysis of Google and Yelp’s respective approaches, policies and punitive measures.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/1-RO3KZAblc/how-google-and-yelp-handle-fake-reviews-and-policy-violations-374071

Ask the expert: Demystifying AI and Machine Learning in search

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/cPVGXFQZgao/ask-the-expert-demystifying-ai-and-machine-learning-in-search-351554

Search marketers should remember their power in the Google-SEO relationship

Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/UiXdFJx0UCM/search-marketers-should-remember-their-power-in-the-google-seo-relationship-351542

Calling all future-focused search marketers, submit a pitch for SMX Next!

If you’re focused on the latest techniques and on top of what’s to come in search, consider speaking at SMX Next.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/grrGCBxE1V8/submit-a-pitch-for-smx-next-351392


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