Search Engine Land

How we began cleaning up canonical tags after the MarTech site consolidation migration.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/EFdSxaHQhKg/messy-seo-part-2-the-importance-of-canonicalization-374351

“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”

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http://feeds.searchengineland.com/~r/searchengineland/~3/6TqZfXRBano/how-to-drive-the-funnel-through-content-marketing-and-link-building-374343

We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.

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http://feeds.searchengineland.com/~r/searchengineland/~3/zvgWeRIyMt4/second-annual-search-engine-land-award-for-advancing-diversity-and-inclusion-in-search-marketing-nominations-open-374340

Plus, the conundrum of in-house career progression

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http://feeds.searchengineland.com/~r/searchengineland/~3/5mCjfV-xz58/advertisers-will-now-get-more-data-in-google-ads-sort-of-fridays-daily-brief-374332

And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/_OT9sPTrCGE/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks-374323

Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.

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http://feeds.searchengineland.com/~r/searchengineland/~3/sOmNd3YC4Co/incorrect-business-listings-deter-63-of-consumers-thursdays-daily-brief-374312

Plus, B2B tech finally sees the SEO light

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http://feeds.searchengineland.com/~r/searchengineland/~3/tVoihwyZOjg/new-pilots-from-microsoft-ads-and-the-secret-to-happiness-at-work-wednesdays-daily-brief-374280

Tracking and performance reports in Google Search Console won’t be affected.

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http://feeds.searchengineland.com/~r/searchengineland/~3/Wz2_mLM291o/google-news-app-will-display-non-amp-content-and-send-readers-to-publisher-pages-374291

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

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http://feeds.searchengineland.com/~r/searchengineland/~3/H6RVPdvFu3o/microsoft-ads-announces-optimization-score-374289

Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.

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http://feeds.searchengineland.com/~r/searchengineland/~3/5q37hmCykx4/video-and-vertical-based-product-ads-pilots-arrive-on-microsoft-audience-network-374271