Search Engine Land

A guide to reaping the benefits of broken backlinks — both yours and your competitors’.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/1pciveT6Als/how-to-gain-value-from-broken-backlinks-348104

Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.

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http://feeds.searchengineland.com/~r/searchengineland/~3/mpnhp5lvC8A/lets-get-things-straight-with-the-google-page-experience-update-fridays-daily-brief-348072

Google did say while it is fully rolled out, the caveat is there may be “some edge case lingering.”

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http://feeds.searchengineland.com/~r/searchengineland/~3/ri6vNbGYRV4/google-product-reviews-update-is-done-rolling-out-348074

Join us online — June 15-16 — for the premier training opportunity for elite search marketers.

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http://feeds.searchengineland.com/~r/searchengineland/~3/rhy9S5mfPM0/smx-advanced-is-happening-online-for-the-first-time-register-now-348060

Plus, Microsoft Advertising announces new products and features

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http://feeds.searchengineland.com/~r/searchengineland/~3/mZpWGjijzes/turn-the-beat-around-over-half-a-million-new-businesses-opened-in-q1-2021-thursdays-daily-brief-347986

Google seems to be getting into the local car inventory space with a new search service.

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http://feeds.searchengineland.com/~r/searchengineland/~3/JLrEuT8ou4w/google-local-car-dealership-inventory-search-results-348051

Plus, Microsoft announces private search for Bing API

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http://feeds.searchengineland.com/~r/searchengineland/~3/jfrYyNeqWhk/microsoft-advertising-partner-summit-announces-video-ads-in-browser-price-comparisons-and-facebook-import-347961

And, no, tCPA and tROAS aren’t going away.

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http://feeds.searchengineland.com/~r/searchengineland/~3/jIOV2hRLDZM/the-google-product-reviews-update-was-big-just-not-big-for-everyone-wednesdays-daily-brief-347965

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

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http://feeds.searchengineland.com/~r/searchengineland/~3/UfLu9ZoAVpo/health-insurance-advertisers-in-the-u-s-now-required-to-pass-google-ads-certification-347914

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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http://feeds.searchengineland.com/~r/searchengineland/~3/t9UjFgof8c8/target-cpa-and-target-roas-will-be-bundled-with-other-google-smart-bidding-strategies-347924