Search Engine Land

Plus, here’s your guide to auditing for Core Web Vitals

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/D-rQu21m-04/shoppable-ugc-in-ecommerce-and-no-more-shopping-ads-for-digital-books-tuesdays-daily-brief-348389

Plus, check out our new Google Search Console guide

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http://feeds.searchengineland.com/~r/searchengineland/~3/SsPmb9oGlBo/instant-match-rates-in-google-ads-and-when-content-isnt-king-mondays-daily-brief-348347

Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

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http://feeds.searchengineland.com/~r/searchengineland/~3/ClLtAjGO8BQ/best-rates-on-smx-advanced-end-saturday-act-now-348375

The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t.

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http://feeds.searchengineland.com/~r/searchengineland/~3/DR1WoZZsm-A/bings-new-shopping-features-emphasize-comparison-shopping-348357

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

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http://feeds.searchengineland.com/~r/searchengineland/~3/-7IqBKUzRbk/case-study-more-content-is-not-always-better-for-ranking-in-google-348324

Also, Google released its webspam report for 2020 and the new Google Ads API

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http://feeds.searchengineland.com/~r/searchengineland/~3/grJUzNE1Ppc/seos-stop-wasting-time-and-focus-on-what-really-matters-fridays-daily-brief-348308

Having match rate data upfront can help to contextualize performance expectations.

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http://feeds.searchengineland.com/~r/searchengineland/~3/W_PEg05w8v4/instant-match-rates-are-now-available-for-customer-match-lists-in-google-ads-348312

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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http://feeds.searchengineland.com/~r/searchengineland/~3/-I6StP7AaEw/facebook-revenue-almost-doubled-heres-what-it-means-for-advertisers-348301

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.

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http://feeds.searchengineland.com/~r/searchengineland/~3/SVuoZ1-RmTw/google-webspam-report-60-increase-in-spam-detection-348281

Google updates in-SERP travel planning tools as well

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http://feeds.searchengineland.com/~r/searchengineland/~3/wSMEXv59OoY/you-can-report-indexing-issues-directly-to-google-now-plus-in-person-events-back-in-2022-thursdays-daily-brief-348273