Search Engine Land

Plus, most marketing execs don’t make data-driven decisions

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http://feeds.searchengineland.com/~r/searchengineland/~3/_gsgmQHVFc4/a-schema-org-replacement-for-googles-phased-out-structured-data-testing-tool-thursdays-daily-brief-348613

Also, Google updated its event structured data report in Search Console.

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http://feeds.searchengineland.com/~r/searchengineland/~3/-EXbGVvoM_Y/some-new-local-search-changes-you-should-be-aware-of-wednesdays-daily-brief-348583

Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.

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http://feeds.searchengineland.com/~r/searchengineland/~3/n4NywPtTzkw/schema-org-launches-its-schema-markup-validator-tool-348590

Plus, the “human experience marketer” behind the search marketer

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http://feeds.searchengineland.com/~r/searchengineland/~3/25cJ6C23quI/ai-in-ad-spam-detections-and-machine-learning-in-google-search-tuesdays-daily-brief-348560

You may see an increase in the number of errors in this Search Console report as a result of the reporting change.

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http://feeds.searchengineland.com/~r/searchengineland/~3/Xj4wJJjCU3o/google-events-enhancement-report-updated-to-show-more-errors-348575

Several months after showing a “preview call history” feature, Google is now showing some data in this report.

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http://feeds.searchengineland.com/~r/searchengineland/~3/VbEGRAYc9h4/google-call-history-report-begins-to-show-data-in-google-my-business-348578

Local business owners are no longer limited to advertising around their physical location.

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http://feeds.searchengineland.com/~r/searchengineland/~3/MS6oS_i3afk/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses-348455

Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start.

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http://feeds.searchengineland.com/~r/searchengineland/~3/zQsn8csxcDY/10-reasons-to-join-us-at-smx-advanced-348563

We also spoke about human experience marketing and the adaptation of technology.

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http://feeds.searchengineland.com/~r/searchengineland/~3/cRJw4oUzg0A/video-justin-abrams-on-seo-customer-success-348543

Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)

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http://feeds.searchengineland.com/~r/searchengineland/~3/rwe6ztG9_b0/you-can-now-submit-html-directly-to-bing-via-api-surpassing-bingbot-mondays-daily-brief-348526