Search Engine Land

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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http://feeds.searchengineland.com/~r/searchengineland/~3/Sz67_FOy4Ks/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now-348449

Local Service Ads Google bug, speeding up images and the value of our old internet companies.

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http://feeds.searchengineland.com/~r/searchengineland/~3/0VnmOUOuZO8/google-search-rankings-algorithm-check-in-fridays-daily-brief-348482

Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.

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http://feeds.searchengineland.com/~r/searchengineland/~3/0V8OXJDwNWM/the-real-world-impact-of-keyword-stuffing-in-google-my-business-348509

In-person will return, but the virtual genie can’t be put back in the bottle

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http://feeds.searchengineland.com/~r/searchengineland/~3/tBUMf-ytb_U/events-of-the-future-will-be-hybrid-and-always-on-348478

This now only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.

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http://feeds.searchengineland.com/~r/searchengineland/~3/xZ0dauyqUsY/microsoft-bing-opens-content-submission-api-as-beta-348500

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

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http://feeds.searchengineland.com/~r/searchengineland/~3/kfQYJNkQ-3Q/8-lessons-before-starting-a-digital-marketing-business-plus-voice-analysis-for-marketing-thursdays-daily-brief-348461

Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency.

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http://feeds.searchengineland.com/~r/searchengineland/~3/2U_Ua-_6zYs/ready-to-go-out-on-your-own-building-a-digital-marketing-business-from-scratch-348440

Plus, nearly half of TikTok users have purchased something they saw on the platform

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http://feeds.searchengineland.com/~r/searchengineland/~3/xNnVsijXQNw/phrase-match-is-now-the-same-across-microsoft-advertising-and-google-ads-wednesdays-daily-brief-348420

And, customer match is now generally available to all advertisers on Microsoft’s platform.

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http://feeds.searchengineland.com/~r/searchengineland/~3/vTM6OlP0jJY/advertisers-can-now-bring-their-customer-segments-into-microsoft-advertising-via-a-new-integration-348393

The new treatment will begin in mid-May.

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http://feeds.searchengineland.com/~r/searchengineland/~3/18pUltxErKs/microsoft-advertising-to-treat-phrase-match-the-same-way-google-ads-does-348411