The uncomfortably expensive bracelets of Bama Rush are going viral on TikTok

Since 2021, a critical part of the rushing process for sorority hopefuls at the University of Alabama has involved posting their outfit-of-the-day (or OOTD, for short) to TikTok. As the stakes grow for the SEC sorority hopefuls, they’re adding some expensive jewelry (think: $3,000 bracelets) to their rush portfolios.

David Yurman and Van Cleef & Arpels are Bama Rush favorites

T

California lawmakers are about to make a huge decision on the future of AI 

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here.

California’s hotly contested AI bill nears a decisive moment

A new California bill requiring AI companies to enact stricter safety standards

Meta scraps CrowdTangle tool, ‘jeopardizing essential post-election oversight’

Facebook and Instagram parent Meta Platforms has shut down CrowdTangle, a tool widely used by researchers, watchdog organizations and journalists to monitor social media posts, notably to track how misinform

Google AI Overviews gets upgrades, expands to these 6 countries

Google parent Alphabet said on Thursday it was expanding its AI-generated summaries for search queries to six new countries, just two months after it rolled back some capabilities following a problem-riddled launch.

The search giant made

DIY fertility treatments can save prospective parents time and money—but what’s the trade-off?

At 32, Tessa Mills and her husband were having trouble conceiving. They had spent two years trying and gone through a battery of tests. Mill’s husband’s semen analysis came back with a few abnormalities. Their clinician recommended three cycles of IUI (intrauterine insemination).

During an IUI, healthy sperm are separated from the rest of the semen and concentrated into a solution, which is then placed directly in the uterus. The catch was each IUI was $1500 and Mill’s insurance on

We asked developers how work is going. Their response was a cry for help

Imagine a gleaming, modern production line—where something has gone seriously wrong.

At first glance, it looks like a well-oiled machine. In reality, it’s the opposite. Workers have the latest equipment, but ironically, they still spend most of their hours on repetitive, manual tasks that should be automated.

As production slows to a crawl, burned-out employees make more mistakes. Products roll off the assembly line late, often with defects needing repair. Although staff

The Kamala Harris Google ad controversy explained

Kamala Harris’s campaign has been editing headlines and story descriptions from news outlets within Google search ads to appear favorable to the vice president, Axios reported this week. Now former President Donald Trump is calling out Google and the Harris campaign for the practice. 

Here’s your q

Bye, Google: These 3 AI search engines help you find stuff faster

It’s been ages since Googling wasn’t the go-to method for finding information. But a new generation of contenders is hoping to put the ubiquitous search giant in our collective rear-view mirrors.

These AI-powered platforms leverage advanced language models and machine learning to understand context, generate human-like responses, and get you what you’re looking for more quickly than ever before. Just be a little cautious about the accuracy of factual statements, since A

‘We’ve got time’: NASA is still deciding whether to keep 2 astronauts in space until 2025

NASA said Wednesday it’s still deciding whether to keep two astronauts at the International Space Station until early next year and send their troubled Boeing capsule back empty.

Rather than flying


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