Congratulations to Top Gun: Maverick for saving cinema last summer, crowbarring open moviegoers’ inflation-addled wallets in monolithic fashion, to the tune of almost $1.5 billion in worldwide box office. However, the dirty little secret about the film industry right now is that it’s become a minor island in the vast ocean of creator content—by some estimates, a market that has reached $100 billion—where people spend much of their free time and a substantial chunk
Over the past two years, more than 165 million creators have joined the global creator economy, ballooning the overall landscape to 303 million. It’s a packed house brimming with potential—so what does it take for a creator to break out from the rest? In considering the next generation of breakout creators, we looked at people we thought had a singular creative voice or have been using their platforms in more clever ways. These creators have already made some impact through the
As relatively easy as it may be for many creators to write a hit song or create a viral video, making money from their work may not be as intuitive. Enter the suits! The best executives—whether as a platform or an agent or manager—step in and step up to help creators maximize profits from their work and grow their audience. This can be specific to a particular cohort of creators: Keely Cat-Wells, founder and president of C Talent at Whalar, for example, works to give disabled c
The creator economy, now at 50 million strong as defined by one of the venture capitalists on this list (though other analysts put it even higher), is proving to be fertile new ground not only for creatives but also for the investors who see the opportunity to back the kind of tech and tools that can open up more opportunity for more people to make a living pursuing their passions. Venture capitalists today serve two essential roles within the creator ecosystem: They are finding and funding
When it comes to creators, the focus typically (and rightfully) stays on the inventive or artistic side. But many fans and viewers forget these people are, at their core, entrepreneurs—and many don’t have a business background to help guide them through the challenges of running an enterprise. Whether it’s maximizing their revenue streams, weeding out time-wasting troll attacks, or dealing with billing issues, many creators need a hand. There’s a growing ecosphere
In a TikTok-centered world, I’m still a big fan of Instagram. In fact, I even have an account where I mainly post short videos and image carousels of New Age and ambient music cassettes from the ‘’80s, along with stories about the artists. Back when I started it, the appeal for me was creating a collection of content, just like a collection of tapes.
But in the world of recommendation algorithms and since the mandatory conversion of all feed videos to Reels, my
Microsoft announced on Tuesday a partnership with Meta to bring its most popular productivity and collaboration apps to the new Quest Pro VR headset.
While wearing the Quest 2 and Quest Pro headsets, users will be able to access their Windows 365 apps within Meta’s VR “Workrooms.” They’ll also be able to participate in Microsoft Teams meetings in VR.
“We are bringing a Microsoft Teams immersive meeting experience to Meta Quest in order t
Studio McGee, founded by the team behind Netflix’s Dream Home Makeover series, decided it needed a makeover of its own to support its booming business.
The problem was that the business had a patchwork of legacy systems—Xero for accounting, Stitch Labs for inventory, Shopify for e-commerce, ShipStation for order fulfillment, and myriad Excel spreadsheets to try to make sense of it all—which made it difficult to access, coordinate, and analyze key financial data
The company formerly known as Facebook announced its next-generation VR headset, the Meta Quest Pro at its Connect developer conference on Tuesday.
Meta says the device “enables the metaverse,” but the new features in Quest Pro seem focused on more practical things, namely remote work and productivity.
The Quest Pro—which is available for pre-order today, and will ship on October 25th—is also Meta’s answer to many of the shortcomings and
The Labor Department unveiled a proposal on Tuesday that would impose additional barriers on companies trying to claim workers as independent contractors rather than employees, which some believe could overhaul the business models of rideshare and delivery giants.
The new rule would essentially take the form of a test, which would weigh how much control a worker has over their job as well as the permanency of their role. Workers who may have less control, for example, would likely