Search engine journal

Search isn't what it used to be. With rising costs in rank tracking, do keywords still matter? It's time to rethink your SEO strategy.

The post Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric appeared first on Search Engine Journal.

https://www.searchenginejournal.com/why-aggregate-organic-traffic-is-a-

Get more customers through your doors with hyper-targeted local PPC.

The post Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies appeared first on Search Engine Journal.

https://www.searchenginejournal.com/hyper-targeted-local-ppc-strategies/535232/

The WordPress Hot Nacho Scandal was a formative event that may have shaped how Mullenweg responds to controversies like the WP Engine conflict

The post How WordPress Hot Nacho Scandal Shapes WP Engine Dispute appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-wordpress-hot-nacho-scandal-sh

The U.S. Copyright Office addresses questions about AI-generated content and creative ownership in a new report.

The post Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says appeared first on Search Engine Journal.

https://www.searchenginejournal.com/can-ai-generated-content-be-copyrighted-heres-

A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention.

The post Digital Ads Cost 19% More, Convert Less: User Frustration To Blame appeared first on Search Engine Journal.

https://www.searchenginejournal.com/digital-ads-cost-1

Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success.

The post 2025 Marketing Trends: The End Of SEO? [Webinar] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/the-end-of-seo-webinar/537958/

Find your balance in the fast-paced world of search marketing. Adapt to changes and navigate the evolving landscape with success.

The post Consistency Vs. Agility: Finding Balance In Search Marketing appeared first on Search Engine Journal.

https://www.searchenginejournal.com/consistency-vs-agility-finding-balance-in

Want to hire the best digital marketer for your team? Find out the key interview questions to ask and find the right candidate this year.

The post 15 Interview Questions To Ask Your Next Digital Marketer Candidates appeared first on Search Engine Journal.

https://www.searchenginejournal.com/interview-questions-digital-marketer-

WordPress co-creator Matt Mullenweg said he expects the WP Engine conflict to be settled within months and believes it will eventually be forgotten

The post Matt Mullenweg Expects WP Engine Dispute Resolution Soon appeared first on Search Engine Journal.

https://www.searchenginejournal.com/matt-mullenweg-expects-wp-eng

Data shows significant expansion of AI Overviews to answer more complex queries and consolidation in trusted sources cited in its answers

The post AI Overviews Data Shows Massive Changes In Search Results appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ai-overviews-data-shows-massive-chang