Search engine journal

Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns.

The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal.

https://www.searchenginejournal.com/smart-bidding-guide/307705/

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.

The post Google Ads Update: Misleading Landing Pages Now Demoted appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-ads-update-misleading-landing-pages-now-demoted/539226/

Read insights from marketing agencies, explore strategies for success in 2025, and provide actionable takeaways to help your agency thrive.

The post Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2 appeared first on Search Engine Journal.

https://www.searchenginejournal.com/r

Master SERP analysis to boost your website's visibility by understanding search features, user intent, and competitor strategies in Google's evolving results pages.

The post Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages appeared first on Search Engine Journal.

Find out how to accurately analyze and interpret data in Google Analytics 4 by using additional verification methods.

The post Where Are The Missing Data Holes In GA4 That Brands Need? appeared first on Search Engine Journal.

https://www.searchenginejournal.com/missing-data-holes-in-google-analytics-4-brands-need/536448/

Alphabet's Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.

The post Google’s Q4 Earnings Point To An AI-Focused Future appeared first on Search Engine Journal.

https://www.searchenginejournal.com/googles-q4-earnings-point-to-an-ai-focused-future/539155/

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation.

The post LinkedIn Video Views Up 36%, New Tools & Courses Available appeared first on Search Engine Journal.

https://www.searchenginejournal.com/linkedin-video-views-up-36-new-tools-courses-available/53

Stay ahead of the SEO game with insights on adapting your strategy to AI-driven SERPs and the latest Google updates.

The post 5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/new-seo-ranking-challenges-brightdata-spa/538084/

Search isn't what it used to be. With rising costs in rank tracking, do keywords still matter? It's time to rethink your SEO strategy.

The post Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric appeared first on Search Engine Journal.

https://www.searchenginejournal.com/why-aggregate-organic-traffic-is-a-

Get more customers through your doors with hyper-targeted local PPC.

The post Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies appeared first on Search Engine Journal.

https://www.searchenginejournal.com/hyper-targeted-local-ppc-strategies/535232/